Matiere Premiere

Our Fragrance

Approach – MATIERE PREMIERE

MATIERE PREMIERE is the French phrase for “raw material”. Our fragrances are built around one central natural ingredient, used in its highest dosage.​

Between Paris and Grasse, Aurélien Guichard, Founder and Perfumer of the House, reveals the unique texture and the most beautiful facets of each central ingredient, with contemporary, direct, understandable fragrances.

Excellence and quality are at the heart of MATIERE PREMIERE’s every approach. The best ingredients are selected from around the world, favouring ethical and organic productions.

The fragrances are composed to offer an unparalleled “sillage”, an emotional imprint that will never fade. We pay particular attention to pushing each step of the ageing process, from maturation to maceration to ensure a unique quality.

MATIERE PREMIERE perfumes contain between 85% and 92% natural ingredients. They are vegan, phthalate free and without any colouring agent.

Our flower farm

Our Rose Centifolia farm in Grasse

In 2016, Aurélien Guichard together with his family founded a Rose Centifolia organic farm (Ecocert®) in the Grasse region.

He is the only Perfumer to own and produce his own Rose Centifolia.

Following a family and regional know-how, he cultivates thousands of Roses on an exceptional terroir, recognized as Intangible Cultural Heritage of Humanity by UNESCO in 2018.

«Growing our own Rose is a way to reconnect with the essence of the work of a Perfumer: creating the fragrance itself, but also supervising the quality and production methods of the raw material.»

Aurélien Guichard, Founder and Creative Perfumer, MATIERE PREMIERE