PROFUMUM ROMA is probably the most famous contemporary Italian niche perfumery and is loved by scent lovers around the world.

Eventually, the time came for Celestino and Luisa to embrace life as grandparents. Now it was up to Giuseppe, Luciano, Maria, and Felice to believe in themselves and forge their own path. But as commerce changed and perfumery drifted away from its true identity, in 1996 the Durante siblings chose to pursue freedom, leaving behind conventions that had become too restrictive.

But that is another story…

The bottle you hold in your hands contains a single drop of this journey.

It begins in Sant’Elena, before that bronze statue of the knife grinder at work.

An alchemy of memories we call PROFVMVM ROMA.

Giuseppe, Luciano, Maria and Felice Durante.