In the heart of Saigon, there is a new niche perfume mecca for GenZ

From the time it was born until now, 8 years later, the founders of ViinRiic are still constantly moving to experience and connect talented global perfume artists, with the aim of collecting brands. fragrant. Recently, pilates and niche perfume mecca are two phrases that young people pay special attention to on social networks. If you want to have a beautiful and beautiful figure, rush to the pilates gym, and if you want to be both fragrant and unique, the GenZ association invites each other to the niche perfume mecca – perfume bottles are produced in limited quantities, mixed by hand. and of course… not cheap.

Then a new store right in the heart of Vincom Center Dong Khoi, exclusively distributing 20 Niche perfume lines in Vietnam, twice as large as the perfume room as in Tran Thanh’s Vlog, seems familiar to customers thanks to Retro style like ViinRiic now has a new spirit so GenZ will be even better?

The niche perfume mecca that breaks the way with space and very GenZ spirit?

ViinRiic Galeries De Parfums was born in 2015, is a professional and sustainable destination for serious and thorough scent collectors in Vietnam in particular, throughout Asia and globally in general. The appearance of ViinRiic and the mecca of nich perfumes is an important mark for the taste buds, elites and lovers of high-end perfumes in Vietnam, because up until now, this is the first perfume boutique. and the only one with the right spirit and international niche-indie perfumery experience, completely professional and safe, as we call it, 100% authentic, also the place that brings value to the buying experience. Unique, unique, and most reliable shopping in Vietnam. Perfume collectors and civilized shoppers favor ViinRiic as a scent mecca in Vietnam.

Not stopping at bringing unique, high-class and regular fragrance creations, ViinRiic enhances the experience with very “strange” store design languages. Overcoming the traditional high-end physical stores with “bar” or “lab”, ViinRiic has brought customers a sense of glamor with designs that break the stereotype of a store.

This summer, following the success of ViinRiic Saigon Center, niche perfume mecca is present at Vincom Center Dong Khoi, the most upscale, bustling and youthful shopping destination in Saigon. Here, a very GenZ-style Avent Garde store with gray-blue brick walls, prioritizing GenZ scents in the central location such as EX NIHILO, Aterlier Materi, Histoires De Parfumes,… accompanied by incense houses. Niche is being loved the most like Roja, Amouage, .. still has separate corners very luxurious bold ViinRiic color.

Sharing about the bold GenZ style in the new store – a niche perfume mecca, Eric Tran – one of the two founders of ViinRiic shared:

“We often understand that GenZ is something that breaks through, exceeds limits, overcomes barriers or a norm that people have always thought is unchangeable. Then ViinRiic – the mecca of niche perfume Vincom Dong Khoi broke the stereotype of an ordinary physical store, a well-organized counter that people or high-class customers often see. We take inspiration and use block bricks to break the stereotypes about this popular material and put it in the right place to make it useful, beautiful, and luxurious.

Like big brands, from fashion, jewelry, etc., GenZ’s customer file has been paid a lot of attention and even studied deeply to exploit strongly. ViinRiic, too, has also changed its approach with a different design language for the store, more chill, more trendy to catch up with the trend. GenZ and ViinRiic aim to not only be selected brands for distribution, but also change visually.

GenZ will eventually grow up to be an “adult”, so ViinRiic always keeps the core of the store in accordance with the luxury standards and GenZ spirit which is the approach, design, style, experience … “.

And keeping the spirit of ViinRiic, scent lovers can book an appointment in advance for private and thoughtful scent talks with the scent experts of the niche perfume mecca. Besides, you can also freely visit the system of high-end perfume shops of ViinRiic at the 2 ends of Saigon and Hanoi, a total of 6 destinations, to actively explore and discover for yourself the mornings. creating a fragrance with a distinct “signature” mark. Full of all the world famous fragrant names gathered, but at each ViinRiic boutique, you will have a different experience, because each niche perfume mecca has its own unique design language.

A very ViinRiic… GenZ

Located in the center – the heart of Saigon, ViinRiic – a niche perfume mecca at Vincom Center attracts and connects us with its creative and personality design language. The sight-smell is touched and prompted, and the fragrance lover officially “lost” in the scent mecca.

Many people ask the question, if you put the niche perfume mecca in a crowded commercial center like Vincom: will the commercial part lose the niche spirit?

The answer is no. Because even though it is very GenZ or located in a crowded place in the heart of Saigon like Vincom Dong Khoi, ViinRiic still has a very private, discreet and separate corner. At this unique and professional fragrance space, leaving behind the old-fashioned concepts of fragrance and “uniform”, we have the opportunity to enjoy aesthetic fragrance creations from talented international fragrance artists such as Atelier. Materi, Pierre Guillaume, Jovoy Paris, Affinityence, Histoires De Parfums… Sure, it’s the same scent, but the perfumes that ViinRiic collects and chooses for you will be very different. In the niche perfume mecca, we will go from surprise to surprise, never running out of inspiration, because perfume is not only fragrant, but also rich in cultural and emotional stories. .

From the time it was born until now, 8 years later, the founders of ViinRiic are still constantly moving to experience and connect talented global perfume artists, with the aim of collecting brands. Valuable scents such as Roja Parfums, Clive Christian, Les Liquides Imaginaires, UNUM, Matiere Premiere… to enrich the fragrance collection of Vietnamese lovers. ViinRiic has long become a culturally and aesthetically rich check-in point not only for scent lovers, but also for all those with a travel preference who have the opportunity to visit Vietnam.

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