Recently, ViinRiic Niche Perfume Gallery has launched the limited fragrance In Paradise Riviera by EX NIHILO from France. Many artists have come to experience niche perfumes from this famous incense house.
EX NIHILO new symbol and trend in the world of scents
Launching the new fragrance of EX NIHILO, ViinRiic welcomes many names not only in the entertainment field but also with the presence of entrepreneurs and lifestyle. In the span of more than two years the epidemic raged until now, the world has changed a lot. It seems that large-scale quarantines make people love each other more, connect with each other more sincerely, and care about each other more. More than ever, we are aware of and cherish the happiness of our carefree breathing process. The pleasure of enjoying the scent thanks to the epidemic has interesting evolutionary steps.
Over the years, fragrance lovers have formed the concept of French fragrance, which refers to the style of using perfume passionately and confidently, in order to let the world around “foresee” their existence even when they are not alone. “not yet” appears through scent. The French perfume bottles first, of course, need to have French nationality, secondly, they will standardize the multi-layered passionate fragrance style without hiding the unique nostalgic style. Those are some basic descriptions of French aromatics. And the definition of standard French aroma is gradually removed and refreshed thanks to EX NIHILO.
EX NIHILO is located at the “heart” of Paris, the magnificent Place Vendome, where the quintessence of France such as Hermes, Chanel, Goyard, … This is the home of young “ambitious” French artists. wants global incense lovers to love France from the beginning by confidently removing part of the French fragrance prejudice. Right from the name of the incense house has made us curious.
EX NIHILO is not French, but the Latin root means From Nowhere. The incense house from Void does not want to start with any constraints or pressure. Freedom, openness, no strings attached, youthful and unchanging, that is the creative spirit of this incense house. Not only redefining the concept of French fragrance, EX NIHILO loves the art forms and enjoys connecting the culturally rich pleasures of humanity with scent. In other words, far from the traditional fragrance style “in the past”, EX NIHILO calls itself a “global citizen” fragrance house when successfully compiling scents that erase the default gender, age, ethnicity , time. Founded by 3 talented artists of: SYLVIE LODAY, OLIVIER ROYÈRE, BENOÎT VERDIER. Inspired by the delicate romantic values of the hexagon country; Therefore, the logo of Ex Nihilo is drawn from the very shape of this beautiful country. The identity blue color is also taken from the flag of France, which is also the blue color that many talented artists in the world love: Yves Saint Laurent, Yves Klein…
Store 1: ViinRiic Gallery
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Store 2: ViinRiic Le Loi