In the heart of Saigon, there is a new niche perfume “mecca” for GenZ: strange but familiar!

The niche perfume mecca – Why break with the space and spirit of GenZ?

ViinRiic Galeries De Parfums was born in 2015, is a professional and sustainable destination for serious and thorough scent collectors in Vietnam in particular, throughout Asia and globally in general. The appearance of ViinRiic is an important mark for the perfumers, elites and lovers of high-end perfumes in Vietnam, because until now, this is the first and only perfume boutique that carries the true essence. spirit and experience niche perfumes – international indie, completely professional and safe, as we call it, 100% authentic, also a place that offers a unique and different shopping experience value, and the most reliable in Vietnam. Perfume collectors and civilized shoppers favor ViinRiic as a scent mecca in Vietnam.

Not stopping at bringing unique, high-class and regular fragrance creations, ViinRiic enhances the experience with very “strange” store design languages. Overcoming the traditional high-end physical stores with “bar” or “lab”, ViinRiic has brought customers a sense of glamor with designs that break the stereotype of a store.

This summer, following the success of ViinRiic Saigon Center, the mecca of niche fragrances is present at Vincom Center Dong Khoi, the most upscale, bustling and youthful shopping destination in Saigon. Here, a very GenZ-style Avent Garde store with gray-blue brick walls, prioritizing GenZ scents in the central location such as EX NIHILO, Aterlier Materi, Histoires De Parfumes,… accompanied by incense houses. Niche is being loved the most like Roja, Amouage, .. still has separate corners very luxurious bold ViinRiic color.

Sharing about the GenZ style in this new store, Eric Tran – one of the two founders of ViinRiic shared:

“We often understand that GenZ is something that breaks through, exceeds limits, overcomes barriers or a norm that people have always thought is unchangeable. Then ViinRiic – Vincom Dong Khoi broke the stereotype of an ordinary physical store, a well-organized counter that people or high-class customers often see. We take inspiration and use block bricks to break the stereotypes about this popular material and put it in the right place to make it useful, beautiful, and luxurious.

Like big brands, from fashion, jewelry, etc., GenZ’s customer file has been paid a lot of attention and even studied deeply to exploit strongly. ViinRiic too, has also changed its approach with a different design language, a niche, more chill, more trendy perfume shop that catches up with the trend. GenZ and ViinRiic aim to not only be selected brands for distribution, but also change visually.

GenZ will eventually grow up to be an “adult”, so ViinRiic always keeps the core of the store in accordance with the luxury standards and GenZ spirit which is the approach, design, style, experience … “.